In this episode, your host, Dr. Addison Killeen, shares valuable insights gained from a conversation with marketing expert and CEO of CMOShare, Ryan Gross. The discussion emphasizes the importance of transparency in healthcare pricing, advocating for the publication of prices on the website. This approach is seen as a modern way to build trust and help patients make informed decisions. The podcast also highlights the significance of personalization on the "Meet the Doctor" page, encouraging doctors to share personal details, hobbies, and family photos to connect with patients on a more human level. By following the trends in the healthcare industry dental professionals can enhance their online presence and engage with patients more effectively.