In this episode of the Daily Dental Podcast, Dr. Addison Killeen interviews Dan Parsons, a seasoned public relations professional with over 20 years of experience. Dan shares insights into the evolving field of public relations and crisis communication, drawing on his extensive background in handling various clients, including politicians and businesses. Dan discusses the challenges and differences between political and business PR, emphasizing the need for strategic storytelling and crisis management. He also provides valuable tips for dentists looking to enhance their brand and gain media exposure, emphasizing the importance of genuine and relatable content in social media posts. The conversation touches on the dynamics of pitching stories to journalists, stressing the significance of relationships and understanding the needs of different media platforms.