On Day 18 of our 5-week systemization journey, Dr. Killeen dives into the essentials of internal and external marketing. From building stronger patient relationships to making sure your website actually works for you, today’s episode is all about smart, high-ROI strategies. Spoiler: your best marketing dollar is spent on delivering an amazing patient experience — not just chasing the next ad campaign. Tune in for a simple audit you can do today to make sure your marketing foundation is solid.