Every new patient relationship begins with a phone call, and those first 90 seconds can determine whether someone schedules an appointment or calls the next office on their list. In this episode, Dr. Killeen explains why the new patient phone call is one of the highest value moments in your practice and why it deserves more attention than it often gets. Learn what makes a great first impression, from answering the phone warmly to guiding the conversation toward a scheduled appointment. A well-trained front desk team can turn every marketing dollar into long-term patient relationships and set the tone for an exceptional patient experience from the very first hello.