Finding new patients is important, but what if some of your best opportunities are already sitting in your practice management software? In this episode, Dr. Killeen explains why inactive patients are one of the most overlooked growth opportunities and how reconnecting with people who already know and trust your practice can deliver a better return than constantly chasing new leads. He shares a simple system for identifying patients who have fallen off the schedule and reaching out with a genuine message that makes them feel welcomed back. Small efforts to reactivate existing relationships can strengthen patient care, fill the schedule, and help your practice grow without increasing your marketing budget.