Dr. Killeen discusses one of the most overlooked decisions practice owners make: choosing the people they do business with. From bankers and business partners to vendors and dental reps, the character of the people you surround yourself with has a lasting impact on your practice and your future. He shares a simple but powerful test for evaluating character, why long-term relationships matter more than quick wins, and how the values of those around you inevitably shape your own. Learn how choosing trustworthy, service-minded people can strengthen both your business and your leadership for years to come.