Dr. Killeen reflects on his experience completing the Unbound 200 gravel race and the lasting impression it left long after crossing the finish line. From registration to race-day surprises, he shares how every touchpoint contributed to a memorable experience and why the final moments mattered most. In this episode, he explores the Peak-End Rule and how dental practices can create unforgettable patient experiences by intentionally designing the moments that matter most. Learn why great service isn’t just about good intentions, but about building systems that consistently deliver a Fantastic Guest Experience every single day.