Dr. Killeen shares lessons from Phil Knight’s Shoe Dog, the story of Nike’s early years and how the company managed to grow while constantly struggling with cash. He explains why dental practices can face the same problem: record production does not always mean a healthy bank account. New hires, equipment, and additional operatories all require cash before the financial return arrives. The key is to manage cash flow separately from revenue. We’re challenging practice owners to look beyond production numbers and calculate their financial runway, or how long the practice could cover its expenses with the cash available. Before investing in the next big thing, make sure your business has enough cash to keep moving forward.