Today, Dr. Killeen shares the story of Cawker City, Kansas, and its famous giant ball of twine to explore what makes something stand out. In a crowded dental market where many practices offer similar services, being a good dentist is important, but it may not be enough to make your office memorable. Your practice needs a unique draw, something that gives patients a reason to choose you and tell others about you. Whether it is a specialized clinical skill, an exceptional patient experience, or a memorable feature of your office, he challenges you to find your practice’s “ball of twine” and give people something worth talking about.