One of the most important marketing assets for your practice isn’t your website or your advertising budget. It’s your Google Business Profile. Today, Dr. Killeen explains why this often overlooked listing is the first impression many new patients have of your practice and how it can influence whether they call you or the office down the street. Keeping your profile complete and up to date, with accurate information, great photos, and strong reviews, is one of the easiest ways to attract more patients. A few simple updates can make a big difference in how your practice stands out when people are searching for a dentist.