Why does your practice exist beyond providing dental care? In this episode, Dr. Killeen explores Simon Sinek’s idea of starting with your “why” and explains how a clear purpose can shape every patient interaction, every team decision, and the culture of your practice. Using Capital Dental’s mission to make dentistry different as an example, he shares how small actions, like greeting patients with a genuine smile and bringing positive energy to every phone call, reinforce your purpose. When your team understands the “why” behind what they do, creating exceptional patient experiences becomes a natural part of everyday practice.