For many potential patients, your Google Business Profile is the very first interaction they have with your practice. In this episode, Dr. Killeen explains why this free marketing tool plays such a critical role in attracting new patients and why keeping it updated can have a bigger impact than many paid advertising efforts. From photos and office hours to reviews and practice information, small details can make the difference between earning a new patient or being overlooked. Learn how a few simple updates can help your practice stand out when patients are searching for a dentist.