Ever wonder why some dental offices only get 10 new patients per month, where others can get 100-300 new patients per month? Ever wonder why some practices look like they ‘have it together’, and others seem disjointed? This book answers why and gives the keys you want to know to help your practice get the best return-on-investment for your marketing dollars. This book includes content around naming, branding, logos, website design, search engine optimization, Google Ads, Facebook ads and funnels. This large manual even includes what to look for in an external marketing agency versus hiring your own internal marketing manager. With many examples for each type of marketing, this is the only book you need in the marketing space if you’re looking at doing any sort of marketing for your dental practice.
Dr. Addison Killeen is a renowned speaker, author, business coach, entrepreneur, business investor, and practicing dentist. He completed his undergraduate studies at Saint Louis University and earned his Doctor of Dental Surgery (DDS) from the University of Nebraska Medical Center. After school, he became a partner in a group that scaled from one office to six offices before it was sold. He then cofounded Dental Success Network, a software and consulting platform designed to help dentists achieve personal and professional excellence.
A prolific author, Addison has published nine books, including the Amazon bestseller By The Numbers, which demystifies the essential metrics for business success. Dr. Killeen lives in Lincoln, Nebraska, with his wife and three boys. He’s a competitive cyclist and continues to practice dentistry and inspire others through his writing and coaching.
