Events

Systems, Success and Balance: Building a Legacy of Excellence

Dates: November 7-8, 2025

Location: Lincoln, Nebraska (CMOshare Offices in Haymarket)

Seats Available: 20 (Doctors/Leaders only), 10 spouse-OM tickets ($1,997)

Price: $3,495

This immersive two-day workshop provides dentists with a unique opportunity to step into Dr. Addison Killeen’s life and operations, experiencing his systems, routines, and decision-making processes firsthand. By engaging with Addison’s trusted advisors and exploring both professional systems and personal growth strategies, participants will gain actionable tools to elevate their practices and lives.

Addison showing patient charts to two members of his team

What Makes This Workshop Unique

Participants experience Dr. Killeen’s daily routine, starting with his morning workout and continuing through his operational systems and leadership strategies.
Engage in decision-making exercises based on Addison’s actual frameworks.
Collaborate with Addison’s advisors, including marketing strategist Mary Lafferty, financial planner Herman Frietag, and EOS-style coach Darren Macfee, for holistic insights.

Core Topics

- Operational Excellence
  - Streamlining scheduling for revenue growth.
  - Enhancing treatment planning for better patient outcomes.
  - Building efficient systems to reduce stress and improve practice flow.
- Leadership and Team Alignment
  - Fostering a strong team culture.
  - Addressing and resolving team conflicts.
  - EOS-style strategies for building accountability and alignment (Darren Macfee).
- Marketing for Growth
  - Defining your practice’s unique value proposition (UVP).
  - Building an effective online presence.
  - Creating a 6-month marketing plan.
- Balancing Life and Practice
  - Managing the emotional challenges of ownership.
  - Strategies for maintaining personal and professional harmony.
- Financial Planning
  - Assessing current practice financials.
  - Setting long-term financial goals.
  - Leveraging practice earnings for personal wealth.

What Attendees Will Leave With

A unique perspective on the daily operation of a successful practice
An understanding of the importance of team building and leadership in the formation of a successful dental practice
A 90-day action plan tailored to their practice
Tools for marketing, scheduling, leadership and team alignment:
- A spiral-bound notebook with space for taking notes
- A copy of 4 Futures Journal: Mind, Meaning, Muscle & Money
- Two books of their choice (to be selected before the workshop)
A network of peers and mentors to support their growth

Travel Accommodations

The Courtyard Lincoln Downtown/Haymarket

Hyatt Place Lincoln/Downtown-Haymarket

Holiday Inn Express Lincoln Downtown

The Graduate by Hilton Lincoln

Flying into Lincoln’s airport is the best option for convenience.
Otherwise, Omaha is an alternative, but attendees would need to rent a car to get to Lincoln.

Featured Speakers

Addison Killeen

Operational systems and leadership strategies

Mary Lafferty

Marketing SEO, connection with operations KPIs, customer experience

Darren Macfee

EOS-style coaching for leadership, team alignment and practice optimization

Herman Freitag

Financial planning for dentists to achieve independence

Dental Startup 30 2025

Startup 30 is an intensive, cohort-based program led by Dr. Addison Killeen, with integrated leadership coaching from Darren Macfee and marketing best practices from Ryan Gross, Mary Lafferty and the CMOshare team. Over three live Zoom sessions and guided self-study using four of the Dental Success Network manuals (Ops, Front Office, Marketing, and Startup- $1,000 Value), you’ll build a complete startup roadmap—from initial planning through soft-opening and beyond.

Learn More

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